New · 31 AugSimulate a record before it existsRead the release notes

HubSpot workflow audit that rolls up your AI analysis

Every workflow gets an instant A-F health score the moment you sync – free on every plan, zero API cost, calculated locally with no AI cost. Paid plans unlock deep AI analysis that reads your full workflow definition and tells you exactly what to fix – specific, HubSpot-native suggestions, not generic best practices. The audit report rolls it all into a board-ready summary.

Rated 5.0 out of 5 on the HubSpot Marketplace · 3 reviews
  • Two grades, side by side The cover grades the workflows the audit covered, and its Portal grade row is the number the dashboard shows.
  • Counted by severity Critical, high, medium and low & info findings are counted on the cover, and the risk level follows from them.
  • AI-aware, not AI-powered The report makes no AI calls. It rolls up Cleanup, conflicts and your cached Analyst results.

Instant health scores on every workflow

The scoring engine is pure logic, calculated locally with zero AI calls. It checks every workflow against a rule set built from real HubSpot best practices: missing suppression lists, emails firing without delays, deep branch nesting, missing unenrollment criteria, and property updates that could trigger infinite re-enrollment loops. Every workflow gets an A-F grade and a 0 to 100 score visible on every node in the map, and the Analyst ranks them worst first beside the issues your portal has most often.

  • A-F grading with 0 to 100 numeric score
  • Calculated locally – no AI cost
  • Visible on every map node
  • Free on all plans, no credit card needed

Deep AI analysis catches what rules miss

The AI reads your full workflow definition and looks for defects a rule can't prove on its own: a branch path that can never run, a workflow whose own writes re-enroll it, an action pointing at a deleted email, list or property, two different values written to one property on the same path, a goal the workflow can never reach. It reports only what it can show from the definition, rates each issue critical or warning, and pairs it with a concrete, HubSpot-specific fix. Suggestions that are opinions go to a separate Optimisations tab, so the issue list stays a list of defects.

  • Dead branches and unreachable paths
  • Self re-enrollment loops, traced through re-enrollment settings
  • Broken references to deleted emails, lists and properties
  • Specific fix suggestion per issue

AI that understands HubSpot – not generic automation

Entflow's AI is instructed in how HubSpot actually works: contact, company, deal and ticket workflows, cross-object writes to associated records, enrollment filters and re-enrollment triggers, marketing emails versus internal notifications, and pipeline stages that belong to one pipeline. So when a deal workflow updates its contacts, the AI reads the cross-object write for what it is and doesn't invent a defect. A clean workflow comes back as no AI errors, not a list of generic best-practice advice.

  • Contact, company, deal and ticket workflows, including cross-object writes
  • Re-enrollment triggers checked before a loop is called
  • Marketing emails told apart from internal notifications
  • Stage writes checked against the pipeline the workflow targets

Health scores visible on every map node

Every workflow node on the dependency map shows its health grade at a glance. A green A means it's clean. An amber C or red F means there are issues to investigate. You don't need to open each workflow individually – problems surface immediately on the map. Open any node's details and its Analysis tab lists the scan's issues, Cleanup's issues and any AI findings with their fixes.

  • A-F grade visible on every map node
  • Hover a grade for its score and issues
  • Every issue in the node's Analysis tab
  • Fix suggestions visible without leaving the map

Audit reports your stakeholders will actually read

Every audit exports as a PDF your leadership team or client can read in five minutes: the portal grade and issue mix up front, a risk assessment with governance maturity and the top risks, recommendations ranked by impact and effort, then every finding by workflow for whoever does the fixing. The report is AI-aware, not AI-powered: it makes no AI calls of its own, it rolls up your Analyst results with Cleanup's issues and conflicts. Use it for quarterly reviews, agency deliverables, or convincing a CFO that a HubSpot cleanup project is worth funding.

  • Portal grade and score on the cover
  • Governance maturity score, with its top signals
  • Recommendations ranked by impact and effort
  • PDF or DOCX, with your own name on agency plans

More ways Entflow helps you stay on top of your HubSpot workflows.

Get instant health scores on every workflow

Connect HubSpot and every workflow is graded instantly. Health scoring is included on every plan – 14-day free trial, no credit card required.

No credit card · 14-day Pro trial